Youtube Link: http://youtu.be/k5p1-41Du1g “Today we’ve got to play!” tugs at the hearts of parents everywhere in this uplifting promo video. In a grow-up-too-fast world, Gymboree wants everyone to take a moment to inspire, celebrate and champion the pure joys of childhood. Featuring whimsical shots of children playing and enjoying being young, the video aims at showing parents that each moment of childhood should be savored. Gymboree thoughtfully applies their unique knowledge of how kids play and explore in every piece of clothing they make, ensuring the clothes have the comfort durability and innocent, yet fun style that work for kids and parents alike. In addition to posting the video on Facebook, Twitter, and Instagram, they ask viewers to share their favorite cherished childhood moments using the hashtag #cherishchildhood. Credits PJ Pereira, CCO Andrew O’Dell, CEO Robert Lambrechts, Creative Director Brett Beaty, Art Director Izzy Weberbauer, Account Supervisor Jeff Ferro, VP, Director of Production Judy Kreiter, Integrated Producer Kallie Halbach, Business Affairs Director Wynn Padula, Director of Photography Eric Alexander-Hughes, Editor Hannah Levinson, Production Intern Alex Wrubel, Production Intern